WHAT IS SEO?

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SEO (Search Engine Optimisation)

Are you at the start of your SEO journey?
You may have heard that SEO can help drive traffic to your website and get you higher rankings, but you are unsure how it works or what area to focus on. So you've come to the right place. Read on to find out what every digital marketer should know about SEO.

What is SEO?

SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance, and popularity so its pages can become quickly findable, more relevant, and popular in user search queries. As a consequence, search queries, and as a consequence, search engines rank them better.
It helps people find what they're looking for online. Whether researching a product, looking for a restaurant, or booking a vacation, search engines are a common starting point when you need information. Business owners offer a valuable opportunity to direct relevant traffic to your website.

How does SEO work for search engines?



Search engine optimization is the product of search engine-search engine companies to develop ranking factors and use those factors to determine the most relevant content for a search. However, before a search engine can determine the most relevant content, it must crawl and index it.

# Crawling:

Search Engines use crawling to discover and re-discover new and existing pages on the web. Crawlers-also is known as spiders-use links to discover and re-discover content, which is why internal linking and backlinking are crucial to SEO.

# Indexing:

Search engines use indexing to store content from the web and then deliver it via search results. Indexing happens after crawling. Most pages will enter a search engine's index, but spammy, blocked, or duplicate pages rarely get indexed.

Once crawking and indexing happen, a search engine will analyze pages against its ranking factors, like:
  1. Speed
  2. Backlink profile
  3. Mobile-Friendly
  4. Keyword usage

What are the types of search engine optimization?

There are the following three main types of SEO:

# On-page SEO: All On-page SEO strategies happen on your website.

# Off-page SEO: All Off-page SEO strategies happen behind your webpage.

# Technical SEO: All Technical SEO strategies happen on your website's backend.



Explanation:

# On-page SEO: On-page optimization is the process of ensuring the content on your site is relevant and provides a great user experience. It includes targeting the right keywords within your content management system. Typical examples of content management systems include WordPress, Wix, Drupal, Joomla, Magento, Shopify, and Expression Engine.

# Off-page SEO: Off-page optimization is the process of enhancing your site's search engine ranking through activities outside of the site. This is primarily driven by backlinks, which help to build the site's reputation.

# Technical Optimization: Technical Optimization is the process of completing activities on your site that are designed to improve SEO but are not related to content. It often happens behind the scenes.

What are the benefits of SEO in digital marketing? 

SEO is an essential strategy that can help your business grow and reach new heights. There are some more benefits of SEO in digital marketing below: 
  • Boost online visibility: SEO helps you to boost your online visibility and brand awareness. When you implement an SEO strategy for your business, your website will appear higher in the search results, That means more members of your target audience discover your business online.
  • Stand out from competitors: SEO enables you to outrank your biggest competitors in the search result. That means you can boost your credibility as an expert in your field to outshine your competitors and attract new customers.
  • Increases website traffic: You can drive more traffic to your website when you increase your ranking in the SERPs. As a result, more users visit your website, read your content, and check out your products and services to increase sales and revenue for your business.
Here are a few elements you can focus on optimizing with any type of the following SEOs.
  •  Keywords
  • URLs
  • Title tags
  • Header tags
  • Meta Descriptions
  • Creating accurate, valuable, and high-quality content.
  • Sharing your content on social media.
  • Connecting with influencers.
  • Reaching out to other websites to host something that you've written.
  • Page load speed
  • Mobile-friendliness
  • Navigation
  • Blog posts
  • Information articles
  • Detailed Guides
  • Videos
  • Infographic
  • And More.

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